{"title":"Purple Maternity Dresses","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePurple is the maternity shade that refuses to be predictable. It is not the obvious \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/collections\/baby-shower\"\u003e\u003cspan\u003ebaby shower\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e pick like pink, not the safe everyday neutral like navy and not the monochromatic capsule option like grey. It is the colour you choose when you want your pregnancy wardrobe to have personality and range in equal measure. From soft lilac to deep plum, purple flatters a bump with a richness that lighter shades sometimes lack, and it photographs with a vibrancy that darker tones often absorb. Showpo's purple maternity dress collection brings the full spectrum across trendy styles and lengths, in flowing silhouettes sized 4 to 20.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eFrom lilac baby showers to plum-toned everyday styles\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe shade of purple shifts the occasion entirely. Lilac and lavender sit in soft, romantic territory and have become one of the most popular baby shower dress colours for mums-to-be who want something prettier than pink without losing that celebratory sweetness. A \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/collections\/dresses\/wrap\"\u003e\u003cspan\u003elilac wrap midi\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e or a lavender \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/collections\/off-the-shoulder-dresses\"\u003e\u003cspan\u003eoff shoulder maxi\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e creates a dreamy, feminine silhouette that suits garden showers, afternoon teas, and styled events where the colour palette runs pastel. Paired with \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/collections\/dresses\/floral\"\u003e\u003cspan\u003efresh florals\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and silver or pearl accessories, lighter purples feel ethereal without tipping into costume.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDeeper shades carry a completely different weight. A \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/collections\/dresses\/ruched\"\u003e\u003cspan\u003eplum ruched\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e bodycon midi brings evening authority for formal dinners, cocktail events and any occasion during pregnancy where you want to look undeniably dressed up. A mauve midi with a \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/collections\/dresses\/bodycon\"\u003e\u003cspan\u003egathered bodice\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e bridges the gap between casual and occasion for restaurant dinners, \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/collections\/date-night-dresses\"\u003e\u003cspan\u003edate nights\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and family celebrations. And a deep violet maxi with an empire waist or \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/collections\/skirts\/a-line\"\u003e\u003cspan\u003eA-line skirt\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e creates a floor-length silhouette that suits maternity photoshoots with a moodier, more editorial aesthetic than the standard soft-and-glowing approach.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eThe colour that works for every reveal\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePurple has quietly become one of the smartest gender reveal outfit choices because it sits outside the traditional pink-or-blue binary. For parents keeping the gender a surprise until the big moment, purple reads celebratory and intentional without giving anything away. For parents who already know and want to wear something beautiful regardless, purple complements both pink and blue décor palettes seamlessly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA lavender \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/collections\/dresses\/tiered\"\u003e\u003cspan\u003etiered midi\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e or a mauve smock dress keeps the silhouette relaxed for outdoor reveals and casual celebrations. A deeper plum bodycon or fitted midi brings more structure for styled events and indoor gatherings. Either way, the colour photographs with warmth and joy in group shots, confetti moments and every candid frame in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eExtend the bump wardrobe\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor other maternity shades, \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/collections\/pink-maternity-dresses\"\u003e\u003cspan\u003epink maternity dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/collections\/maternity-dresses\"\u003e\u003cspan\u003ematernity dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e extend the edit. \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/collections\/maxi-maternity-dresses\"\u003e\u003cspan\u003eMaxi maternity dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/collections\/midi-maternity-dresses\"\u003e\u003cspan\u003emidi maternity dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e cover every length.\u003c\/span\u003e\u003c\/p\u003e","products":[],"url":"https:\/\/checkout-au.showpo.com\/collections\/purple-maternity-dresses.oembed","provider":"SHOWPO","version":"1.0","type":"link"}